Most people think the risky point in a process is at offer stage. In reality, a lot of good candidates disappear much earlier – between the first and second interview.

They do not usually vanish because they suddenly hate the role. They leave because the process feels slow, vague or unbalanced compared with other options on the table.

1. Be clear about what happens next, before the first interview ends

It sounds basic, but a surprising number of first interviews end with “we will be in touch”. From the candidate’s side, that can feel like stepping into a black hole.

Instead, get into the habit of ending every first interview with a simple outline:

  • Rough timing for feedback (for example, “we aim to respond within three working days”)
  • What the next step would look like (panel, technical, task, etc.)
  • Who they would meet next and what that conversation would focus on

You do not need to give guarantees you cannot keep. You do need to give a clear sense of shape. It tells candidates that there is a real process behind the scenes, not just ad-hoc chats.

2. Shorten the “silent gap” between stages

Even a good process deteriorates quickly if nothing happens for two weeks between first and second interview. During that gap:

  • Other companies move faster with second interviews and offers
  • People talk to their family or partner and start to cool on the idea
  • The emotional momentum from a positive first conversation fades

You will not always be able to move instantly, but you can do three small things that make a noticeable difference:

  • Set an internal expectation for feedback within a fixed window (for example, three working days)
  • Block out a couple of provisional slots for second interviews before you run the first ones
  • Ask your recruiter to check in with candidates mid-gap, even if the update is “we are still aligning diaries”

Candidates are much more likely to stay engaged if they feel seen, even when there is nothing dramatic to report.

3. Balance your questions with enough signal about the role

In some processes, the first interview is almost entirely focused on interrogation: technical depth, examples, scenarios. That is useful, but if it is not balanced with enough signal about the role and team, candidates can leave feeling like it is all take and no give.

A small shift helps:

  • Spend a few minutes at the start on the context (why the role exists, how success will be measured)
  • Be honest about constraints as well as positives – it builds trust
  • Make sure candidates have space at the end to ask questions that matter to them

When people feel they understand the reality of the job, they are more likely to stay engaged, even if they are also talking to other companies.

Putting it into practice

None of this requires a full re-design of your recruitment process. It is mostly about discipline and communication:

  • End every first interview by explaining what will happen next
  • Reduce the silent gap between stages as much as you reasonably can
  • Make sure candidates leave with a clear, realistic picture of the role

For Technology and Engineering teams in competitive markets, these small changes are often the difference between “we lost another one” and “we kept them engaged all the way through”.

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